We built an interactive wall that is driven by the consumer. The artwork is projected onto a wall and is controlled by a slider that works like a Creative License volume knob. The slider is an Infrared sensor that tracks to a person’s movements. As they move, the position of the slider dictates how much the design unfolds, how many elements appear and which elements appear. Thus the consumer takes more creative license (moving right) or less (moving left). At the end of every sequence, the message appears and the artwork resets, is randomized and begins again when the next person interacts with it.

People went from a passive interaction to an active one. Instead of just hearing about the capabilities of the new editions, they experienced them first hand. The experience they had with the Brand was contemporary, fresh and helped move perceptions about the company into a new realm. After the launch, sales exceeded the expected targets.