Witty Unexpected Advertising of Sonata Hybrid with a twist catches consumer's eyes The most critical point of Sonata Hybrid launching campaign was to show advantages of hybrid car intuitionally.Thus, the use of 'Cow' expresses creativity in interesting, yet simple ways.'Cow' episode reveals the fact that Sonata Hybrid car emits only 111g carbon dioxide per 1km, which is less than a product of a cow that represents the environment.*After launching these commercials, Sonata Hybrid keeps occupying more than 10% of total sales of Sonata vehicles.*Moreover, it turned out that 75% of initial purchasers bought Sonata Hybrid as their very first car in their lives.(Based on Kadd Data and Analysis of tendency toward Sonata Hybrid Purchase)