Cannes Lions

USE GENUINE SPARE PARTS

INNOCEAN WORLDWIDE CHINA SHANGHAI, Shanghai / HYUNDAI / 2015

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Overview

Entries

Credits

Overview

Execution

The brief was to remind consumers that using fake spare parts means putting their precious car and family lives at risks.

The creative solution is an interactive banner.

When consumers ‘play' with the banner, they experience the serious consequences of not using genuine Hyundai spare parts. Own time, own pace. Having enough time to ponder and think. Emotionally they will feel that a dramatic experience on the banner is far better than a real experience (accident) on the road.

Outcome

As of entry submission and only a week of banner launched, Hyundai MOBIS reported an 80% increase in traffic to their website. Sales clearly are on the rise due to better awareness.

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