Probably everyone knows the name 'Sony'. But perhaps what is not so well known is just what a huge variety of services the Sony Group have to offer - from electronic goods to insurance policies and a host of on-line services. As a result, hunting through the sony.co.jp website had become an extremely complex process. This site renewal aimed to create a unique service hub for the whole Sony group and at the same time strengthen and re-emphasize Sony's design identity, using an interface that is both visually striking and also lightweight and easy to use in practicallly any websurfing environment.