Inform people that with the new Cyber-shot range with anti-shake, you'll get sharp pictures, no matter how fast your subject is moving.

The idea is to demonstrate the Cyber-shot's ability to shoot sharp, high quality images regardless of high-speed motion or violent movement. This is visualised by showing people taking part in extreme activities surrounded by graphic lines which emulate the kind of movement that would normally cause a motion blur.

The Cyber-shot T-series is already one of the market leaders in the category. This design helped maintain that hold and emphasized that the Sony Cyber-shot is a camera like no other.