Cannes Lions
BBH, London / UNILEVER / 2014
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Soulmates demonstrates the power of new upgraded Axe through the story of a young man pursuing his true love across the ages, trying to overcome the biggest obstacle in his path – fate.
The film adopts a more progressive take on the ‘Axe Effect’ by reflecting a more thoughtful and romantic view of the relationship between a guy and a girl. It’s not about quantity any more, but about quality: the very special relationship between two Soulmates.
The film shows that true love does exist, but sometimes you need a little help to make it happen.
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