1. Make participation in the project incredibly easy. We did this by using Twitter as our mode of interaction. People were encouraged to tweet messages of Christmas goodwill.

2. Create something that was genuinely useful for people who wanted to help. The tweets were turned into alphabet pasta, then added to a nutritious hot soup which we sold to those who could afford it, and gave out to those who couldn’t.

3. Raise money and awareness for our charity of choice – Shelter. We gave out a Shelter leaflet with helpful contacts as we distributed our soup to those in need.

We called the idea Souper Tweet as it was all about creating a delicious soup made out of witty, warm and heartfelt festive tweets using the hashtag #soupertweet. The tweets were created in alphabet pasta, which our chefs in the canteen then dropped into piping hot vegetable soup.

The use of alphabet pasta ran throughout the project – including the typography. The alphabet pasta was taken home over a weekend, cooked and individually photographed. These images were perfected by a typographer to create a whole alphabet. Some were also photographed on a spoon to create the logo.

- A soup full of warm deliciousness and dollops of goodwill!

- Distributed to over 200 people in the community in specially designed cups. Along with each cup a leaflet with key Shelter information was handed out.

- Raised money for the charity Shelter.