Cannes Lions

Sour The Rainbow

INDEPENDENTCOPYWRITER.COM, Chicago / WRIGLEY / 2017

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Overview

Entries

Credits

Overview

Description

We sought to viscerally communicate what Sour Skittles feel like on your taste buds. A snare with metallic teeth is commonly used to trap bears by hunters in North America.

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CHEWING GUM

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ORBIT GUM

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SLICED BREAD

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