At the launch of the second season of Narcos we were asked to work on creative ideas of high impact that could involve the community with the following objectives:

- Continue the momentum, excitement and anticipation for Netflix originals through Narcos

- Sustain the conversation.

- Extend the show experience. The social content should be as valuable to a fan as the episodes themselves.

Creation of a custom demo lesson in 6 languages (ENG/FR/DE/IT/PT/SWE) active since Sept. 5th 2016. Development of about 1 month and a half, online from Sept. 5th 2016. Demo still online.

Communication activity started the launched day globally. Social - FB/TW/IG country Netflix and properties Babbel - PR - press release launched by Netflix and Babbel, editorial - articles on Babbel magazine -, CRM e DEM.