Cannes Lions
LEO BURNETT SCHWEIZ, Zurich / SAMSUNG / 2015
Overview
Entries
Credits
Execution
For that we’ve booked media placements in design- and lifestyle pages. And whom ever touched or clicked on the banner, got to see the TV directly.
Outcome
The banners were clicked over-average. Many did not just look at them once. But went back to check it out twice, trice.
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