As part of Nike's winter marketing campaign integrating advertising, consumer and media events, and the internet, Blast Radius created an online destination built to inspire people to stay active outdoors no matter what weather may be encountered. The site showcases high-performance footwear and apparel designed to motivate and equip people with what they need to brave the elements all season long, and to truly 'enjoy the weather'. Three major winter elements are represented on the site: snow, rain and mud - and each product is featured in relation to what element it tackles. Once consumers have the products they need, they can get a local weather forecast from the site and suit up accordingly. As well, visitors can alert their workout partners to the action by sending them a 'weather' postcard.