The guy who dismisses the cavity back of the Nike VRS Covert driver is the same guy who dismissed the introduction of titanium, persimmon, beech wood, and every major innovation in club head technology throughout golf history.

So instead of trying to explain the superiority of the product to these thickheaded types, we’re just going to give them the microphone and let their ignorance speak for itself.

You’re either against us in the past or with us in the now.

For casting our antagonist, we desired a middle-age bloke who is not a caricature, but rather that nagging partner who’s actually standing on golf course somewhere in the world running his mouth about the detriments of progress. The humor emerges from the relentlessness of the diatribe and the blatantly hypocritical behavior of the antagonist.