Situational relevance; telling a full story through music.

The piece of content was driven & carried by the select tracks relevant to the nature of the story a brand like Spotify wants to tell; lyrics replacing dialogue.

The lyrics of the selected love song here, had to be descriptive, hence our choice was song that its lyrics purely flatters the girls beauty and how magical she is.

Now the minute the song comes to an end, our hero gets out of the mood the song put him in, and life takes over, and that intentionally served Spotify's core objective.

Our objective was to push curated Spotify playlists vs. Single songs through the key message of 'one song is not enough'; To create the need for playlist usage.