Cannes Lions
MARCEL, Paris / SPOTIFY / 2021
Overview
Entries
Credits
Execution
A dad has just picked up his young daughter from judo class and he’s driving home while she sits calmly in the back. Suddenly, his favorite 90s song gets stuck in his head and the singing starts : “SOOOOO timmy winni wa, wanna wanna winni wa...”. His poor daughter looks in despair as her dad’s singing gets louder and louder “A WANNA WANNA…”.
We see the car driving away and the copy on-screen reads “You can’t choose your family. But you can choose your music. Spotify Premium Family. 1 subscription, 6 separate accounts.”
And when the daughter thought it couldn’t get any worse, they arrive at traffic lights. Suddenly another car drives up, where a mum is rocking away to heavy metal, much to the desperation of her son sitting on the back seat. Both kids glance at each other, understanding their mutual pain.
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