Cannes Lions

SPRING SERVICE CHECK

JANDL, Bratislava / SKODA / 2009

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Please note: We have slightly amended the tune in the English version, as 'Wheels on the Bus' in the English equivalent of the Slovak nursery rhyme 'Kolo, Kolo' used in the original.The well-known Slovak nursery rhyme about a wheel 'Kolo, Kolo' sung by service technicians of Seat is turned into an untraditional and funny song about a promotional offer of the automotive brand. Playfulness and the melody which is quickly and easy to remember bring a message about a convenient price of wheels with branded tyres for Seat cars and service check free of charge for anyone ordering these four wheels for their Seat. In order to make the singing as authentic as possible, the spot was sung by the company Creative Director, two Copywriters and the campaign Art Director.

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