Imagine a surreal world, where things could be seen as they are. The Sprite site is exactly that: a place where everyone can express their ideas and say what they really mean without fear. Taking advantage of Web 2.0 concepts, and of a curious and playful navigation system, users can interact in a collaborative fashion using images, text and videos. The action’s objective was to create a big “Things as they are” community, in which people could experience the concept and exchange information. The site was built with the goal of transforming itself into a permanent platform of relationships and entertainment.