The concept of "FOR EVERYBODY" is the central idea that is what the new communication direction of the brand is based on. Supporting this concept, Coca Cola has found its WAVE logo to be the visual code that supports the new change in communication as well as the brand image.Our work has meant the WAVE turns into a Media. The Message is the Media, thanks to the idea to use the CROSSWALKS by themselves as a vehicle and as a base for communication, reinforcing the concept "for everybody" by using "FOR EVERYBODY AT ANY MOMENT".In addition to this, only the Crosswalk is prejudiced to be modified by an iconography as the Coca Cola one, maybe another brand could even distort the use of the crosswalk by itself.