We started with the intention of causing: hey, release creativity, cool ideas! Then we thought: why not create a space where young people can create, invent, crack no limits? Thus was born the idea of making one's own can of Sprite that space. Becoming a strong symbol of freshness and creativity. Tangibilizar was the concept of "cool ideas". Moreover, this was an own brand media. Spread throughout the country, in all bars, restaurants, supermarkets at minimum cost. The strategy of the awards also helped to maximize awareness of the campaign. Who would not be proud to have their art printed on a can of Sprite all over Brazil?

Sprite Can become a real hit among the young people.There were more than 260 000 arts created.15 million votes were tabulated. The return rate of the biggest brands history. Largest in number per day visit in the history of Coca-Cola Brazil. Volume of +13% vs. previous year. + 27% profit vs previous year. The success was so great that consumers themselves have created campaigns to publicize their cans. Through videos on youtube, blog posts, twitter and facebook.