A very open brief: "How can Coca-Cola reconnect with its heaviest consumers, teens and young adults?" In order to connect with teenagers, we advised Coca-Cola to target opinion formers. Wunderman devised the Talentbrut programme which helps underground artists expose themselves to a broad public. Talentbrut offers an expression platform and an exchange community for young talents (aged 12-29) via a website, a magazine and a CDRom. The project allows Coca-Cola to position itself as a stimulator and facilitator of talents and develops the brand image of "cool" and "in". Over 1000 artists have subscribed and are exposed on Talentbrut.com. The site received over 100,000 visitors during the first 7 months. 200,000 magazines and CD's have been distributed for free all over the country. 3,000 people (VIP, trendsetters, artists, B-Boys, journalists...) attended - and enjoyed the 1st Talentbrut party. Talentbrut will allow Coca-Cola to re-connect long-term with the 12-29 year olds interested in artistic expression (music, video, sculpture, photography, ....)