Cannes Lions

Heineken - "The Chorus"

PARTIZAN, Paris / HEINEKEN / 2016

Film
Film

Overview

Entries

Credits

Overview

Description

Our TVC opens on a set of fans singing the words to one of the most iconic, colossal songs of all time: Bohemian Rhapsody. Except…no one can sing it. Some sound like a cat being strangled, others have a golden voice but know no lyrics, others still sing where no human should. But when they all come together for the gig, something incredible takes place. As the passionate voices of our protagonists blend, they harmonize to form a chorus so great that Freddy Mercury himself would be proud to call it his own.

The closing line: Music is better together chorus so great that Freddy Mercury himself would be proud to call it his own.

Execution

'If I win I'll jump on stage and sing the song for you'. Antoine Bardou-Jacquet.

Nothing is taking itself too seriously, and yet nothing’s being done just for the sake of a laugh, either. Keep the focus on the humanity and the comedy.

it’s being performed and selected in a way that tells you precisely how the character is feeling.

No one was casted for it’s ‘mocking’ gender. We wanted to have real people, but real people does not mean making fun of ‘non so good looking’ people, it means casting people who are true and passionate with what they do, not common actors, not models, but cool and sympathetic people, people who are truly alive, we wanted to see deep inside them.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Solar Billboards

LEPUB, Sao paolo

Solar Billboards

2023, HEINEKEN

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