Cannes Lions
OGILVY SOUTH AFRICA, Johannesburg / CCSEA / 2005
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To marry Sprite's straight-talking, cut the bull attitude with its intrinsic value we created the payoff 'SEE THROUGH IT' Example, four 'really hard' suburban boys ' in their pimped out car 'rollin' through the hood, up to no good' drive past the real guys who find this rather amusing.
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