The brand has a deep relationship with quality of life and social well-being, and it carries out actions to improve people's lives. Its wariness is sanctioned by all social levels and embraces all kinds of activities for life, pursuing happiness and helping people changing habits for the better.

The feature portrays the hostility that sealed Goiânia and every single city of Brazil during 2018. From small gestures of discontent to clear-cut parting ways, we see lots of relationships crumble. Forget about motivation, the focus here is beyond reason. So, like flies on the wall, we glimpse a series of events that goes from blocking friends on social networks to deleting phone contacts, ending calls, tearing pictures apart. And it goes on with a dynamic increasing mood, showing poetic takes of computers on fire, dead nature, physical fights, arguments, bumps, closing doors, panic screams. Finally, we see a boy and a girl going opposite directions on an escalator and, for the first time, there’s hope of affection in the air. Pay-off: START OVER.