A homage to Artois’ heritage, the UK website brings “Pass on Something Good” to life with an interactive animated film, which doubles as site navigation. The number of visitors to Artois’ website since launch has increased by 900%.• People spend on average 3 minutes on the site each time they visit.• Research shows that after visiting the website, brand values, likeability, consumption intention and frequency are all rated significantly higher.• Significant PR coverage has been achieved as well as close to 50 blog posts about the campaign.