Cannes Lions

STELLA ARTOIS BEER

LOWE BRINDFORS, Stockholm / STELLA ARTOIS / 2008

Awards:

1 Bronze Cannes Lions
2 Shortlisted Cannes Lions
Presentation Image
Presentation Image
Film

Overview

Entries

Credits

Overview

Description

A homage to Artois’ heritage, the UK website brings “Pass on Something Good” to life with an interactive animated film, which doubles as site navigation. The number of visitors to Artois’ website since launch has increased by 900%.• People spend on average 3 minutes on the site each time they visit.• Research shows that after visiting the website, brand values, likeability, consumption intention and frequency are all rated significantly higher.• Significant PR coverage has been achieved as well as close to 50 blog posts about the campaign.

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