Cannes Lions

STEPPENWOLF THEATRE

OGILVY & MATHER, Chicago / STEPPENWOLF THEATRE / 2013

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Overview

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Credits

Overview

Description

Like a great/classic book covers… the challenge was to develop a ‘single’ key-visual which sums up the entire story. We used symbols and metaphors from major themes of each story to create visual intrigue, tension and juxtaposition.

Execution

The solution focuses on the narrative, rather than the actors, so we reached out to a world-class illustrator to help us create the bold imagery which captures each story.

Outcome

It had great word of mouth buzz and the outcome was better than expected!

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