Cannes Lions
LEO BURNETT , Taipei / MCDONALD'S / 2020
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Lately public discussion in Taiwan is often about new societal phenomena like single-parenthood and the challenges that come with it. We saw this as a great opportunity for McDonald's to join the conversation and show our inclusive values that our restaurants are a space for everyone to connect.
We choose a single-parent father story with a slightly sensitive topic of the first period. The video was placed on YouTube on May 5th, mother’s day to join a conversation about single-parent fathers also receiving praise on mother’s day. We developed this "Feel-good moments" theme to showcase the memorable moments of loved ones connecting over a good meal.
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