Cannes Lions
OGILVY FRANKFURT, Frankfurt / AMNESTY INTERNATIONAL / 2007
Awards:
Overview
Entries
Credits
Execution
Real torture images from Abu Ghraib and Guantanamo Bay were illustrated in the style of medieval engravings. These pages were displayed in torture museums. The tag line: "When will the Middle Ages be over? amnesty international."
Outcome
Visits to the Amnesty international homepage rose by 20%.The "Stop torture" PDF brochure was downloaded three times more often than before. Applications to join the local Amnesty groups doubled.
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