To demonstrate the excitement, adrenaline and drama of The Grand National, the most famous horse race in the UK, we placed it in a context that nearly everyone understands - their own back yard. Jockeys and their horses raced down streets, crashed through gardens and leaped over cars in spectacular fashion, for a chance to win.

This was a contemporary nod to the 200 year old origins of the sport when horses would race from village to village, point-to-point, jumping over everything and anything in their way. It really was The Original Extreme Sport.