Music has the unique ability to temporarily transport us out of our bodies into another emotional and physical plane. “Stroll” is all about the experience of getting lost in the music and forgetting who and where you are. Apple’s wireless AirPods facilitate this daydream, as freestyle dancer Lil Buck becomes untethered from connective chords, free to move and dance wherever he chooses. The world becomes Lil Buck’s playground as an ordinary stroll becomes a gravity-defying waltz across walls and cars and underneath awnings—a metaphor for the freedom he feels—to remind the viewer that music is, quite literally, a form of magic that they can take from their pocket and summon at the press of a button. The sort of magic that can take us anywhere our imagination allows us to go, untethered completely—even from the constraints of reality itself.

In production, we integrated the song in the story as early as possible to maximize its creative impact. Our Director Sam Brown and performer Lil Buck had to both love the track to truly deliver a virtuoso performance. For the spot’s release, we coordinated with the artist’s record label PR and radio teams to ensure that wherever there was demand for the song, it was met with a response from radio, social and PR activations. The result was explosive, and the song continues to rise many weeks after the ad stopped playing on TV.

"Before the ad aired, we thought our first album had run its course and were about to take a break and work on new music. After it aired, we had the #3 song on iTunes, the #1 most Shazam’d song in the country, and #4 in the world, the #10 song on US Pop radio, and our entire album broke the top 50 on iTunes. Things changed for us completely and our sound was brought into the mainstream.” —Marian Hil

Nine months before the spot, total US streams were 5.3M. That number jumped to 47M in only 3 months. Currently there are over 390,000 streams per day!

On Musical.ly, users generated over 125,924 parody videos using the song.

Worldwide, the song’s immense radio success exists across multiple formats. Meaning from obscurity, the song is now charting in Top 40, Rhythmic, Urban, Hot AC, AAA and Alternative - a very rare occurrence.