Cannes Lions
OGILVY ARGENTINA, Buenos Aires / AFS - STUDENTS EXCHANGE / 2010
Overview
Entries
Credits
Description
Working in a campaign to promote intercultural education programmes and highlight it as a positive and enriching experience.
Execution
Postcards are a means in itself that allows the connection to young people (prospects) in recreational areas, allowing a more relaxed contact with the brand.
Outcome
The postcards were sold in the first weekend, forcing one reprint.
Similar Campaigns
7 items