Cannes Lions

STUDENTS EXCHANGE

OGILVY ARGENTINA, Buenos Aires / AFS - STUDENTS EXCHANGE / 2010

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Overview

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Credits

Overview

Description

Working in a campaign to promote intercultural education programmes and highlight it as a positive and enriching experience.

Execution

Postcards are a means in itself that allows the connection to young people (prospects) in recreational areas, allowing a more relaxed contact with the brand.

Outcome

The postcards were sold in the first weekend, forcing one reprint.

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