It is a website promotion that was created for the new products,“STUDIO8”. The fictitious web creator “Eight” – whose name is associated to Studio8 – emerged as the world’s most capable web creator. The new scripts and visual effects of the new product’s features are introduced by Eight through 8 different magical chapters. This has been created by 8 recognized web creators in Japan. We started by introducing the 8 creators on the weblog, who are secretly working on the “mysterious web content”. As it was presented together with the promotional teaser contents, it brought about many talks in the industry.