Cannes Lions

SUAVE SHAMPOO

OGILVY ARGENTINA, Buenos Aires / UNILEVER / 2012

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Execution

Whenever a woman chose a bottle of Suave from the supermarket rack, a fan was automatically turned on, blowing their hair as in the most beautiful hair shots. A camera caught that image, which was reproduced simultaneously on a TV screen for them to see. After getting their e-mail addresses, each one of them was sent her image inside a real hair shot. In that way, they could live again that unique beauty experience, post it and share it on the web.

Outcome

Every woman that chose Suave from the shelf that day felt pretty and glamorous before even trying it. Instead of thinking about the shopping list or buying the cheapest product, they ended up thinking about their beauty.

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2021, UNILEVER

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