The site conveys the world of the remodelled OUTBACK. Since the main target users of the car are people in their 40s or older, the site has been designed so that users can enjoy interactive content as if they were flipping through the pages of a real book. Instead of making it a mere imitation of a book, we combined the good points of the interface designs of a book and the Web.Using the concept of objectively conveying the evaluation of the car to users who have high media literacy, we presented a test-driving article by a Kurosawa film actor and comments by an Australian car reviewer as the two main content features of the site.