Cannes Lions

SUN GLASSES

CRAVEROLANIS, Buenos Aires / INFINIT / 2006

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Overview

Entries

Credits

Overview

Execution

The concept was 'love at first sight' and was implemented live in the streets that expressed the idea that love does not know and brakes borders and barriers of any age, sex, religion limits or ideology.

Outcome

The reaction of the people was very positive. So much so that, it called the attention of the main local media. The passers-by applauded, they felt identified with the message of the action.Sunglasses sales increased a 9% after the action

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