Cannes Lions

SUNFEAST ENVIRONMENTAL CAMPAIGN

BC WEB WISE, Mumbai / ITC FOODS / 2007

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

The Campaign:A public interest initiative to educate children about environmental problems & inform them about how they can help.Target : 10 - 14 years old.The Challenge:Establishing an online community of inquisitive, environmentally conscious & active children by creating a fun, informative, relevant website.The Solution:Mission Hara Banao Viral for users to invite friends to join the community; and create a more flourishing virtual green field.Tips & facts on environmental issues.Informative,enjoyable online games.Engaging & involving interface.Results:Many kids engage in online activity within a month of launch

Similar Campaigns

12 items

Sunrise Agragamini

ITC, Bangalore

Sunrise Agragamini

2024, ITC FOODS

(opens in a new tab)