The National Football League, in the wake of negative attention, got fans to fall back in love with football. An epic love song gave birth to “Super Bowl Babies,” showing the unexpected link between 50 years of Super Bowls and the…more intimate events…that followed. This phenomenon took over the Super Bowl ad conversation, earning 4.4 million views in less than 2 weeks, along with 1.56 Billion earned media impressions. What started as a data point about families grew into a new way for people to love, appreciate and celebrate the greatest game in the world - football.