Cannes Lions

SUPER GOALS FOOTBALL CHANTS

TEQUILA\LONDON, London / NEWS INTERNATIONAL / 2006

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www.superchants.com is a viral microsite that lets football fans have a good laugh at the expense of their mate's team. It builds on the excitement and passion that accompanies the start of the season and ties in nicely with The Sun's Super Goals football supplement distributed three times weekly.

The Viral microsite has been seeded on football and viral websites, including The Sun online. Within 24 hours of launch the Super Chants microsite had received a massive 50,000 hits. A large proportion of these fans are passing it on virally.

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