Cannes Lions

Super Hero

VINIZIUS Y&R, Barcelona / AGUAS FONT VELLA Y LANJARON / 2016

Film

Overview

Entries

Credits

Overview

Description

Font Vella Levité is a soft drink combining the lightness of Font Vella water and irresistible fruit juice. Such a unique mix that we were lost for words, so we had to invent it. Light and irresistible: LIGHTSISTIBLE. In the film we present this new word with a pretty bizarre example that connects with our millennial target.

We open up in a movie theatre. We see the main character of the screened film, a superhero paradigm of lightness and a spectator eating irresistible popcorn. Suddenly the superhero comes to life and shoots out of the screen to drop in a huge bucket of popcorn. He flies out of the bucket with his body full of popcorn. A popcorn superhero, something definitely LIGHTSISTIBLE, as Font Vella Levité.

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