Cannes Lions
LEO BURNETT SYDNEY, Sydney / WORLD WIDE FUND FOR NATURE / 2009
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In this ad we hear a description of Queensland’s beautiful flora and fauna, then a chainsaw starts up and starts cutting wood. We then hear the same description but this time with words cut out so the resulting sentence describes the desolate Queensland we might know if land clearing continues. The idea is that the chainsaw actually land clears the voice over and changes it from describing beauty to desolation, mirroring the effect of land clearing in reality
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