Cannes Lions

SUPRADYN MULTIVITAMIN SUPPLEMENT

JWT CAPE TOWN, Cape Town / BAYER / 2009

Overview

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Credits

Overview

Description

To communicate the simple benefit of our effervescent multi vitamin in a tired category.We used music to build anticipation at the end of a rock song. But the ending simply doesn't end. A series of crescendos and false finales, brings the product benefit to life: Supradyn keeps you going.

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