Cannes Lions
SANCHO BBDO, Bogota / PEPSICO / 2014
Overview
Entries
Credits
Description
Help athletes to overcome the barrier that stands between them and their goals; by giving them an additional value to the product.
Execution
We found out that the labels from the bottles have the same dimensions as a regular sweatband. And keeping that in mind decided to transform our labels into an actual sweatband.
That is how the gatorade sweatband was born.
Outcome
Giving an additional element to a bottle that already was in the athletes top of mind, generated an excellent response from the public. Because it helped them improve their performance during physical activity.?
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