Cannes Lions

SWIFFER SWEEPER

THE KAPLAN THALER GROUP, New York / PROCTER & GAMBLE / 2010

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Overview

Description

In "Flamingo," an old broom is discarded in the lawn after “his” owner switches to the Swiffer SweeperVac, which not only sweeps, but also vacuums. Once outside, the old broom develops a relationship with a pink plastic lawn flamingo.

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