Cannes Lions

SWIFFER WETJET MOP

THE KAPLAN THALER GROUP, New York / PROCTER & GAMBLE / 2010

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Description

"Bowling Ball," highlights the Swiffer WetJet’s efficacy and anti-bacterial properties. Here, a woman switches to the WetJet and stores her old mop in the basement, where “he” falls for a pink bowling ball. Later, the two are seen lounging together on a pool raft.

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