Situation:

Swisscom TV 2.0 offers the best in entertainment as well as in Live Sports, including all National Hockey League games.

But Swiss hockey fans weren’t well aware of that. Additionally, this audience is hard to reach through classic advertising media because of its preference for live experience.

Brief:

Find a new way to make Swiss hockey fans aware that Swisscom TV 2.0 offers the best in Live Hockey entertainment.

Objectives:

- Raise awareness of Swisscom TV’s Live Sport program, especially hockey

- Bring the brand to life. Present it as an active and entertaining player in the context of Live Sports

- Increase traffic on the product website

Our pre-game live ad was staged March 5 at the first playoff quarterfinals home game of SC Bern in Switzerland’s biggest hockey stadium, holding 17 000 spectators.

Swisscom used the new Facebook Live-feature to broadcast it live and

released videos of the stunt shortly after it on social media. And of course, all existing subscribers of Swisscom TV saw it live on TV.

We invited the press to the game for news coverage and cooperated with the Swiss Hockey League to increase interest and reach.