Cannes Lions
OGILVY & MATHER TAIWAN, Taipei City / TAIWAN HIGH SPEED RAIL / 2012
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In Taiwan, THSR is the fastest transportation. For the most convenient journey, THSR launched an e-ticket service- “The THSR T Express Mobile APP” in October, 2011. Passengers can easily swipe and go via mobile phone. It's a first for THSR, and for consumers, too. THSR wanted to teach and promote this innovative e-ticket service APP through an interactive experience.How to experience this service easily without actual ticket purchase?
We created “My pocket adventure,” a virtual journey experience at home without actual ticket purchase with, simulating the real experience with “T Express” APP. Navigating with phone and computer, users feel what it is like to travel with “T Express” APP. The journey begins at "My pocket adventure" website, enter by webcam sensor, and interact between mobile and computer. Your name being broadcast, you meet someone unexpectedly, and escape temporarily from reality.Since launching “My pocket adventure,” THSR “T Express” APP has been downloaded over 350,000 times. “My pocket adventure” simulation showed users they can just swipe and go without any hassle.
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