Cannes Lions

Take Care

SUNE SORENSEN, Los Angeles / DOCMORRIS / 2022

Film
Film

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Overview

Execution

A majority of Europeans still don’t trust health in a digital context, so it poses quite a challenge to convince them to trust a brand that specializes in this exact field.

And with families isolated and separated during the last years, values like togetherness, family and health have become more important than ever. By positioning Doc Morris as an enabling brand during times of crises, the films represented a much needed sigh of relief, which was widely embraced across the world. It helped maintain the necessity of getting vaccinated during the spikes across the world in December 21, when once again it looked grim for families to get together...

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