CASANOVA PENDRILL , Costa Mesa / UNICEF / 2010
Awareness of the lack of clean water to children around the world was created. Although final donation amounts have not been confirmed, over $700,000 has been donated to the UNICEF Tap Project, which represents clean water for 28,000,000 children. A personal relationship was built with every person that scratched the insert as they saw first-hand how a coin could make a difference.
180LA, Los angeles
SAATCHI & SAATCHI, London
2003, NATIONAL CHILDREN'S HOME