Cannes Lions

TAP PROJECT DONATIONS

CASANOVA PENDRILL , Costa Mesa / UNICEF / 2010

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Outcome

Awareness of the lack of clean water to children around the world was created. Although final donation amounts have not been confirmed, over $700,000 has been donated to the UNICEF Tap Project, which represents clean water for 28,000,000 children. A personal relationship was built with every person that scratched the insert as they saw first-hand how a coin could make a difference.

Similar Campaigns

12 items

UNICEF Unfairy Tales - Malak and Mustafa One Year Later

180LA, Los angeles

UNICEF Unfairy Tales - Malak and Mustafa One Year Later

2017, UNICEF

(opens in a new tab)