Burger King wanted to create a fun and disruptive awareness and branding campaign that would resonate with people through irreverence, humor - both hallmarks of the brand - and showcase the irresistible nature of all of its menu.

The campaign films depict how it feels when one takes desirability for something to the next level. Even if it flirts with morals and ethics. Or even basic hygiene.

In each commercial, we are faced with a sample of the relentless internal struggle one faces to resist the temptation of not eating any product available at Burger King.

It is a silent battle, but eventually, this uncontrollable war reveals its winner.

The films had a significant and immediate impact on its audience, with wide reach and massive engagement on social media. Many viewers identified with the film and reported similar experiences at BK stores in real life. The film's creative and innovative presentation of the brand positively impacted the perception of Burger King and its broad appeal.

The simple, relatable scenario and powerful message of desire made the film memorable and effective in driving positive brand perception. Viewers were drawn in by the irresistible desire for Burger King, even leading them to consider doing strange or unethical things.

The film's success highlighted the potential of short-length, impactful messaging to effectively promote a brand.