Cannes Lions

TASTE HAS NO LIMITS

DAVID, Sao Paulo / BURGER KING / 2023

Film
Film
Case Film

Overview

Entries

Credits

Overview

Execution

The campaign films depict how it feels when one takes desirability for something to the next level. Even if it flirts with morals and ethics. Or even basic hygiene.

In each commercial, we are faced with a sample of the relentless internal struggle one faces to resist the temptation of not eating any product available at Burger King.

It is a silent battle, but eventually, this uncontrollable war reveals its winner.

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