Cannes Lions

TAXI SERVICE

NORDPOL HAMBURG AGENTUR FUR KOMMUNIKATION, Hamburg / DAS TAXI / 2004

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Overview

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Overview

Description

The Taxi 221122 is a company with a left-wing political background. For the first time since it´s founding, The Taxi 221122 wanted to establish itself as a brand to have a clear positioning in the local market of public transport. The brand building was supported by off-and-online activities.

The Taxi 221122 is the only autonomous way of getting ahead in the city. The passsenger decides where to go and when. On the internet site the user is driven to every destination he wants to be. The buildings in this city are made of letters which are describing the buildings´ function.

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