Cannes Lions

TBWA\ Identity

TBWA\CHIAT\DAY, Los Angeles / TBWA / 2017

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Overview

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Credits

Overview

Description

TBWA\’s new positioning is to be the cultural engine for the 21st Century, for their clients, staff & stakeholders. The iconic backslash is now a tangible manifestation, activating culture using specific tools like Disruption® Live, Backslash, No Format, etc.

Execution

Created a dynamic and adaptive identity living at the speed of culture.

Outcome

Revitalised and unified the TBWA\ Worldwide network across 308 offices in 98 countries.

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1 Cannes Lions Award
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