Flatter communication directors ego in 3 steps.Step 1:- create a tailor-made brand content campaign for each of them- Buy their names on Google- Put a dedicated ad on top of their names search page results- Drive the ad to a personalised flattering video - Introduce yourselfStep 2:- make sure they see it- Repeat the same process with communication magazines journalists to get press releases and raise interest among the communication directors community.Step 3: just wait for the targeted directors calls.

From 150 communication director names we bought on Google, we received 88 congratulations messages, 32 introduction meeting requests and 12 pitches.

For a media budget of… €39